What Is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO plays more role for the rank on the search engines.

You can categorize SEO tactics into two types:

  • On-page SEO: All on-page SEO strategies happen on your website.
  • Off-page SEO: All off-page SEO strategies happen off your website.

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Both on-page and off-page SEO aim to make your site more friendly and load fast. In this article, I'll show you more about On-page SEO.

How do search engines work?

Search engines have three primary functions.

  • Crawl: Scour the Internet for content, looking over the code/content for each URL they find.
  • Index: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result of relevant queries.
  • Rank: Provide the pieces of content that will best answer a searcher's query, which means that results are ordered by most relevant to least relevant.

What Is On-Page SEO?

On-page SEO is also known as on-site SEO. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

The majority of on-page SEO advice seems to focus almost exclusively on the strategic placement of exact-match keywords on your page keyword in the title, keyword in the meta description, keyword in H1, etc.

Why On-Page SEO Is Important

In the SEO terminology, On-Page SEO is very important because this is the way of improving your content readable and optimized. On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.

If you’re looking to rank a page on Google, your priority must be to add value to the already existing content that is ranking on the #1 position. Google and all other search engines keep changing its ranking algorithms randomly. So, while doing the on-page SEO techniques.

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